Guides / Video Strategy
VIDEO STRATEGY
THAT ACTUALLY
SHIPS.
A strategic framework for planning, producing, and distributing AI video content. Calendar templates, content types, distribution channels, and ROI tracking — all in one place.
The Framework
FOUR-STEP STRATEGY FRAMEWORK
Audience & Goals
—Who are you targeting — role, industry, company size?
—What action do you want them to take?
—What does success look like — views, leads, revenue?
—What does your audience already know, and what do they need?
Every video that underperforms can be traced back to a vague brief. Start here. Be specific.
Content Planning
—Product videos (demos, features, onboarding)
—Educational content (tutorials, how-to, comparisons)
—Testimonials and case studies
—Thought leadership and brand positioning
Map content types to funnel stages. Top of funnel needs different content than bottom of funnel.
Distribution Channels
—YouTube — long-form educational and product content
—LinkedIn — B2B thought leadership, case studies
—TikTok and Instagram Reels — short-form, high-frequency
—Email campaigns — highest-intent audience, direct
Don't distribute everywhere. Pick two or three channels and own them.
Measurement & Optimization
—Track views and completion rate per video
—Measure click-through to your desired action
—Monitor conversion rate from video to pipeline
—Calculate ROI per video — revenue / production cost
The strategy that doesn't get measured doesn't get better. Set KPIs before you shoot.
The Calendar
SAMPLE MONTHLY CONTENT CALENDAR
| Week | Video Type | Topic | Channel |
|---|---|---|---|
| Week 1 | Product Demo | Feature Overview | YouTube, LinkedIn |
| Week 2 | Tutorial | How-To: Getting Started | YouTube, Website |
| Week 3 | Shorts (5 clips) | Quick Tips Series | TikTok, Instagram |
| Week 4 | Case Study | Customer Success Story | LinkedIn, Email |
Note: This is a minimum viable calendar. With AI production, most teams can increase to 2–3 videos per week without adding headcount.
Measuring Success
VIDEO ROI FRAMEWORK
Reach & Quality
Views & Completion
How many people watched it? How much did they watch?
Intent Signal
Click-Through Rate
What percentage clicked your CTA after watching?
Revenue Impact
Conversion Rate
Of CTAs clicked, how many became leads or customers?
Efficiency
ROI per Video
Revenue attributed / production cost. Should be 10x minimum.
STRATEGY FIRST.
THEN WE SHOOT.
We build the strategy, the calendar, and the production pipeline. One conversation gets you all three.
Get Strategy Consultation