Guides
Guides for brands buying an AI film
For the brand manager, founder or agency producer about to hire a studio for an AI brand film or commercial. Each guide answers one question a buyer asks, with published prices and sources where they exist.
Before you hire
What it costs, who to hire, and how an AI film gets made.
AI Video Production Cost: What Brands Pay
How much does AI video production cost?
AI Video Production Agency: How to Hire One
AI video production agency: what am I hiring and how do I pick one?
AI Video Agency vs Traditional Production
AI video vs traditional video production: which should my brand hire?
How We Make an AI Brand Film: Brief to Final Cut
How are AI brand films made?
Planning the campaign
The look, the budget lines and the list of files each channel needs.
Brand World Building for AI Film and Photos
Brand world building: how do I keep an AI brand film and its campaign photos in one world?
Brand Visual DNA: The Look Brief for AI Film
What is brand visual dna, and what does an AI film need on top of a photo brief?
Commercial Production Budget Template for AI
Commercial production budget template: what lines does an AI film and campaign stills budget need?
Ad Campaign Deliverables: Film and Stills
Ad campaign deliverables: which films, cutdowns and stills does each channel need?
Video vs Static Ads: Where AI Film Fits
Video vs static ads: which should I run, and where does an AI commercial fit?
AI Campaign Stack: Tools Behind Film and Stills
What tools make up an AI campaign stack, from stills to video to edit?
Making it hold up
Where AI footage breaks, and the checks that catch it before it airs.
AI Video Character Consistency for Brands
How do I keep the same character consistent across an AI video and the campaign photos?
First and Last Frame AI Video for Commercials
First frame last frame AI video: how does an AI commercial start from approved stills?
Product and Label Accuracy in AI Commercials
How do I keep my product, label and logo accurate in an AI commercial?
AI Video Quality Control Before It Airs
AI video quality control: what do I check in an AI commercial before it airs?
Tell us what the film has to do
Send what the film is for, who has to see it, and where it will run.