AI commercials by Ruminate X
AI commercial production: the ad without the shoot
For the brand manager, founder or agency producer who needs a commercial for TV, streaming or social. How to hire Ruminate X and what to send, how it makes one without a shoot, what moves the price, and what gets checked before it airs.
The short answer
AI commercial production means the footage in your ad is generated with AI instead of filmed, so there is no crew, set or location day. Ruminate X, an AI film studio in Calgary, Alberta, Canada, makes TV, streaming, web and social commercials for consumer brands, pharma and pharmacy companies, labs and medical companies: every frame generated with AI, with the script, boards, edit, sound and grade done by people. You get the master spot and the cutdowns and aspect ratios each channel needs, all cut from the same film, with your real logo, product and on-screen text set in the edit from your brand files.
What you get
What an AI commercial production company delivers
Ruminate X makes AI commercials, ads for TV, streaming, web and social, and delivers the finished ad with every version your media plan calls for. Every frame Ruminate X delivers is made with generative AI. There are no film crews, sets or location shoots. A typical commercial brief turns into:
- the hero spot, at the length your media plan needs;
- cutdowns from the same film, so the 15 second edit matches the 30;
- versions for each placement: 16:9 for TV and YouTube, 9:16 for Reels, TikTok and Shorts, 1:1 or 4:5 for feeds;
- captions, licensed music and voiceover for where the ad runs;
- alternative openings, when your performance team wants to test hooks.
The list is agreed with the brief, before anything is generated. Each extra version still needs an edit, a mix and a check, so it is part of the quote. If what you need is a longer film about the company rather than one product, see AI brand film production; for an about-us film or an all-hands opener, AI corporate video production. For a run of creator-style ads rather than one spot, see AI UGC ads; for a product launch without a story, AI product video production.
What is an AI commercial production company?
An AI commercial production company makes the ad from generated footage. It writes the spot, boards every shot, generates and reruns each one until the product, faces and hands hold, then edits, mixes, grades and cuts the versions. Some production companies only add generated shots to a filmed spot, so a crew still shoots the product and the people, and the shoot day stays in the quote. Ruminate X generates every frame. Your real logo, label and on-screen text are set in the edit from your brand files, and Ruminate X commercials start at US$5,000 and are quoted from the brief (a recent 90-second film for a pharmacy company was US$12,000).
How it is made
How Ruminate X makes an AI commercial, shot by shot
- Brief. The product, the audience, the one thing the viewer should remember, the channels and the lengths. Nothing is generated until you approve it.
- Brand world. Palette, light, lenses, casting and texture, fixed before the first frame so the last shot matches the first. 100creatives, the brand-world studio behind Ruminate X creative direction, leads this stage.
- Script and boards. Each shot gets framing, movement and duration, and you see the shot list before a single frame is generated. In a 30 second spot every second is planned, so this is where most of the quality is decided.
- Generation passes. Each shot is generated, checked against its board and generated again. The pack shot, faces and hands get the most passes.
- Product and type. Your real logo, label and on-screen text are set in the edit from your brand files, never drawn by the generator.
- Edit, sound, grade, versions. The spot is cut to time, voiceover and licensed music go in, one grade ties the shots together, then the cutdowns and aspect ratios are cut from the finished film. Your notes come back as a new cut.
The same pipeline for longer films is on how we make an AI brand film.
The weak points
What still breaks in an AI commercial
Generators are good at light, weather, landscapes and camera moves that would need a crane or a helicopter. They are still unreliable at the things a commercial lives on, so these are the shots Ruminate X gives the most generation passes:
| Problem | Why it matters in an ad | How Ruminate X fixes it |
|---|---|---|
| Your product and packaging | A label that is almost right is a wrong label | Your product photos are the reference, and the real pack is set in the edit from your files |
| Logos and on-screen text | Warped letters on a price or claim | All type and the logo are set in the edit, never in the generator |
| Faces across shots | The same person looks like a cousin in the next cut | Casting is fixed in the brand-world stage, and every shot that drifts is regenerated |
| Hands on the product | Extra fingers, a hand fused to a bottle | Shots are boarded around hands where the story allows, and the rest are rerun |
| Continuity | Wardrobe, props or light change between cuts | Locked in the boards and the grade; what cannot be graded out is regenerated |
Ask any AI commercial production company to show you these shots from past work. A reel of slow drone moves tells you little about how your pack shot will hold up. Our guides on keeping the product and label accurate and the checks to run before an AI ad airs go through each row.
Hiring
How to hire a company to make an AI commercial
To hire Ruminate X for an AI commercial, send the brief by email or through the contact form. The table is what to put in it and why each item matters when the footage is generated rather than filmed.
| Send | Why it matters in an AI commercial |
|---|---|
| The product: photos from several angles and the pack or label files | Your photos are the reference for every generated shot, and the real pack is set in the edit from your files, so send the version that is on shelf now. |
| Your logo, fonts, colours and brand guidelines | All type and the logo are set in the edit, never drawn by the generator. |
| Who the ad is for and the one thing they should remember | It decides the script, and the script decides how many distinct scenes there are, which moves the quote more than length does. |
| Channels, lengths and aspect ratios, such as a 30 for streaming, a 15 and a 6, and 9:16 for Reels and TikTok | Every version is cut from the same film, and each one needs an edit, a mix and a check, so each is in the quote. |
| The claims the ad will make, and who signs them off | A legal, medical or MLR review adds rounds, so they are planned and priced from the start. |
| The date it has to air | The schedule is planned back from that date, with your review rounds inside it. |
If the ad needs your founder, staff or a real customer on screen as themselves, say so in the brief. Every Ruminate X frame is generated, so the story is told with generated people, places and products.
What happens after you send the brief
- A creative brief and a quote come back. Ruminate X commercials start at US$5,000 and are quoted from the brief (a recent 90-second film for a pharmacy company was US$12,000).
- You approve the brand world: palette, light, casting and texture.
- You approve the script and the shot list. Nothing is generated before this.
- Each shot is generated and generated again until faces, hands and the product hold, then the first cut comes to you with your logo, product and on-screen text already set in the edit.
- Your notes, and your reviewers' sign-off on claims, come back as a new cut.
- You receive the master, the cutdowns and the aspect ratios, with captions, licensed music and voiceover. What transfers to you is set in the contract; the clauses to check are in who owns an AI video.
Four of those six steps end with your approval, so your replies and review rounds set the date more than generation does; how long it takes to make an AI commercial goes through each stage.
A fuller list of what to decide before briefing any video studio is in how to write a video production brief.
How can I create an AI commercial without hiring anyone?
By running a generator yourself, which means writing every prompt, rerunning faces, hands and the product until one take holds, setting your logo and type in an editor, then mixing the sound and cutting each version. The filmmaker behind Kalshi's 2025 NBA Finals ad reported 300 to 400 generations to get 15 usable clips (Mashable, June 2025). The table below sets that route next to a Ruminate X commercial and a filmed shoot.
Who to hire
How to choose an AI commercial production company
An AI commercial can be made three ways: by a studio that generates every frame, by a crew that films the ad and adds AI effects in post, or by running a generator yourself. Ruminate X is the first kind. The three differ most on the shots that decide whether an ad can air.
| The work | A Ruminate X commercial | A filmed shoot with AI VFX | Running a generator yourself |
|---|---|---|---|
| Footage | Every frame generated with AI | Filmed by a crew, with AI shots, sets or effects added in post | Clips a few seconds long, from your prompts |
| What gets booked | No crew, set or location day | Crew, cast, locations and shoot days, then the VFX work | Your own time, or your editor's |
| Faces, hands and the product | Boarded, then regenerated until they hold | Real on the day; every generated element has to match the filmed plates | Rerun until one take works |
| Logo and on-screen text | Set in the edit from your brand files | Set in post | Drawn by the generator, often warped, unless someone sets them in an edit |
| A shot that needs changing after review | Regenerated | Reshot, or rebuilt in VFX | Rerun |
| Cutdowns and aspect ratios | Cut from the same film | Cut from what was filmed | Made by whoever edits |
Whichever studio you brief, ask it these five questions. The second column is how Ruminate X answers them.
| Ask any studio | How Ruminate X answers |
|---|---|
| Can I see a shot where a face turns, a hand holds the product and a logo is on screen? | Faces, hands and the product get the most generation passes, and the logo is set in the edit from your files. The Keen spec ad above is built around one shoe in every shot. |
| Which parts do people do? | The script, the boards, the edit, the sound and the grade, on every spot. |
| Do I approve the shot list before anything is generated? | Yes. You approve the brief, then see the script and the shot list before a single frame is generated. |
| What exactly is delivered? | The master, the cutdowns and aspect ratios the brief calls for (such as 16:9, 9:16 and 1:1), captions, licensed music and voiceover. |
| How are review rounds and claim sign-off handled? | Your notes come back as a new cut. The number of review rounds, and any legal or MLR sign-off, are set with the brief and priced in the quote. |
Hiring an AI-native production house for campaigns as an agency
An agency producer briefs Ruminate X on a client campaign the same way a brand does, and the work runs through the same pipeline: brand world, boards, generation passes, edit, sound, grade and every version the media plan calls for. Price the whole set (hero film, cutdowns, ratios, languages) rather than the hero alone, and settle credit, confidentiality and who gives notes before the client's brief is shared. How agencies work with Ruminate X is in white-label AI video production for agencies.
AI VFX
AI VFX for commercial production
Some teams looking for AI commercial production are filming anyway and want AI for a few shots: a set extension, a crowd, a product that transforms. That is AI VFX inside a live-action shoot. It needs filmed plates, and every generated element has to match their lens, light and grain before it can sit in the cut.
A Ruminate X commercial is fully generated, so there is nothing to shoot and no plates to match. Teams planning a shoot for a few impossible shots can often have the whole spot generated instead. The ordinary shots and the impossible ones come from the same brand world, the same boards and the same grade, and a shot that needs changing after review is regenerated rather than reshot.
Fitness brands
AI commercial production for fitness brands
Fitness ads sell bodies in motion, places and light, and generation is strong at all three: a runner on a ridge at first light, breath in cold air, a wide shot of a class moving together. Every shot in The Love of Trail Running, below, is generated. Generation is weak at the close-up a coach would check. A squat with the knees caving in or a deadlift with a rounded back is a wrong demonstration, and bars, dumbbells and bottles slip through generated hands. So Ruminate X writes fitness shot lists with form shots wide or from behind, your coaches review every rep in the cut, and any rep they flag is generated again.
A 20-second fitness ad, shot by shot
| Shot | What generation does well | What Ruminate X checks or generates again |
|---|---|---|
| Wide: a runner crests a ridge at first light (4 s) | Light, landscape, motion | Stride and foot strike; the logo on the apparel is set in the edit from your files |
| Medium: a class mid-movement in a studio (3 s) | Room, energy, sweat | Every body in frame: limbs, faces and form |
| Close: hands chalk up and grip a bar (2 s) | Texture, chalk dust | Fingers and grip, until the bar stays one bar |
| From behind: a squat at full depth (3 s) | Shape and effort without a face to hold | Knees, back and depth, checked by your coach |
| Product: the shoe, bottle or app (3 s) | The light and place around the product | Label, colour and logo from your files; app screens are your own, set in the edit |
| Close on a face, breath, then the end card (4 s) | Emotion, breath in cold air | The same person as earlier shots; end card and any claim line set in the edit |
Results, bodies and before-and-after shots
A generated body shown getting a result is a claim about your product, the same as a filmed one. Under the FTC Endorsement Guides, an ad that relates a consumer's experience with a key attribute of a product “will likely be interpreted as representing that the endorser's experience is representative of what consumers will generally achieve” (16 CFR 255.2(b)). A person who does not exist cannot give a testimonial at all; the AI UGC ads page covers the FTC reviews rule.
Meta's Health and Wellness ad standard (last changed July 22, 2026; read October 2026) bars weight loss and weight gain ads from showing a close-up of a body area by pinching fat, from statements that attack someone's appearance, and from promising a specific outcome in a set time without qualifiers. Ads for weight loss products and supplements must target people 18 or older; ads for fitness services, equipment and health clubs are exempt from that age rule. A generator will make any of those shots on request, so they come out of the script, which you approve before anything is generated. This is not legal advice.
Tech companies
AI commercial production for tech companies
A generator cannot draw your real interface. Buttons, numbers and menu text come out as plausible nonsense, and a wrong screen in a software ad is a wrong claim about the product. So in a Ruminate X software ad every screen is left blank in generation, and your real interface goes in during the edit from screens your team sends, the same way your logo does. Generation does the rest: the people using the product, the place they work, and a picture for products that have nothing to film, such as security, data or an API.
What tech companies order: launch spots, feature ads and app ad versions
| Film | What it is for | What your team sends |
|---|---|---|
| Launch spot (30 or 60 seconds) | A new product, a major release or a rebrand, for streaming, YouTube and the launch page | The one thing the release changes for the customer, and final screens of it |
| Feature ad (15 to 20 seconds) | One feature, one problem it solves, for paid social and pre-roll | A screen recording or stills of the feature as it ships |
| Hooks and cutdowns | Several openings on one film, for a paid social team testing creative | The audiences or pains to test, and the lengths and ratios each platform needs |
| Company film | A careers page, an all-hands or a fundraise announcement | What the company does and who it is for, in your words; generated people stand in for staff |
Every version is cut from one film, so the hooks and cutdowns share its world, people and look. If the brief is a launch with a fixed date, how long an AI commercial takes lists what each stage waits on and what adds days.
A 20-second software ad, shot by shot
| Shot | What generation does | What comes from you or the edit |
|---|---|---|
| Wide: a support lead at a desk at 7 a.m., tickets piling up on a second monitor (3 s) | The office, the light, the person | The monitor is blank in generation; your screen goes in during the edit |
| Over the shoulder: the queue clears on the dashboard (4 s) | Hands, desk, depth of field | The dashboard is your own screen |
| Abstract: tickets as paper slips folding into one stack (4 s) | The idea, for a product with nothing physical to film | No numbers or words inside the generated image |
| Medium: the team leaving on time (3 s) | People and mood | Faces and hands checked across the group |
| Full screen: the real interface with one number highlighted (4 s) | Nothing | A real number your team can back up |
| End card: logo, line, URL (3 s) | Nothing | Logo from your files; type set in the edit |
Films for AI and infrastructure companies
A company that sells GPU capacity, a model API, a vector database or a data platform has even less to film than an app. The product is a rack in a data centre it may not own, or a request and a response. The films these companies brief are a launch film when a model, a chip generation or a region goes live; a company film for a fundraise, a keynote or the careers page; and short ads aimed at developers and the engineering leads who sign the contract.
| Film | What generation shows | What comes from your team |
|---|---|---|
| Launch film (60 to 90 seconds) | What a customer can now build: the product they ship, the people using it, the scale of the room it runs in | The numbers that changed (latency, throughput, price, regions), set as type in the edit, each one your engineers can back up |
| Company film | The mission and the customers it serves, in generated people and places; generated people stand in for staff | What you do and for whom, in your words; logo and names set from your files |
| Developer ad (15 to 20 seconds) | The problem a developer hits and the moment it goes away | Code, terminal and dashboard text left blank in generation; a real snippet from your docs goes in during the edit |
Two things go wrong in generated infrastructure shots. A generator asked for a server rack or a chip draws something close to a real vendor's design, sometimes with logo-like marks on it, so a Ruminate X rack or chip shot that carries a mark is generated again, and your own hardware appears only from photos your team sends. And every number on screen is a claim. The FTC alleged that Workado promoted its AI content detector as “98 percent” accurate while independent testing put it at 53 percent on general-purpose content, and its order of April 28, 2025 requires competent and reliable evidence behind any such claim (checked November 2026). A benchmark in a launch film should be one you publish with its method. If the company film is for a fundraise or a careers page, AI corporate video production covers that brief on its own. This is not legal advice.
AI claims in a tech ad
Software ads now sell AI features, and the FTC treats those claims like any other. When it announced Operation AI Comply on September 25, 2024, it acted against DoNotPay, which promoted “the world's first robot lawyer” without testing whether its chatbot matched a lawyer's work, and its chair said “there is no AI exemption from the laws on the books.” A generated shot of your product doing something it cannot yet do is the same problem in pictures, so Ruminate X boards each feature as it ships, from your own screens of it. This is not legal advice.
E-commerce brands
AI commercials for e-commerce brands
In an e-commerce ad the product on screen has to be the product that arrives. A shopper sees the ad, then the listing photo, then the box on the doorstep, and a cap, colour or bundle count that changed between them can mean a return. So in a Ruminate X e-commerce commercial your product photos are the reference for every generated shot, the label and pack are set in the edit from your files, and any shot where the generator changes the product is generated again.
Generation does the world around the product: a bathroom shelf at 7 a.m., a beach at dusk, a hand reaching for the jar. For brands that test creative on Meta and TikTok, alternative openings are cut from the same film, so every hook shows the same product in the same light. Marketplace video ads have their own rules; Amazon's are on AI video production for ecommerce brands.
A 15-second product-drop ad, shot by shot
| Shot | What generation does well | What Ruminate X checks or generates again |
|---|---|---|
| Hook: the jar on wet stone in morning light, water running off it (2 s) | Light, water, texture | Jar shape and lid against your photos; the label is set in the edit |
| Close: a hand lifts the lid, the cream catches the light (3 s) | Texture, fingers in motion | Fingers on the lid; the cream against the real product |
| Medium: a person applies it at a bathroom mirror (3 s) | The room, the light, a face | The same face if they return; no before-and-after or result shot |
| The range on a shelf (3 s) | Shelf, set dressing | Every pack from your files, and the right number of products |
| End card: product, offer line, URL (4 s) | Nothing | Price or offer typed in the edit from your listing |
AI actors in e-commerce commercials
A generated person can hold, open and use your product on screen. Speaking as a customer who bought it is another matter. Under the FTC rule on consumer reviews and testimonials, a business may not create a testimonial that misrepresents “that the reviewer or testimonialist exists” or that they used the product (16 CFR 465.2(a), read October 2026). So in an e-commerce ad, keep the generated person using the product on screen and leave reviews to real customers. Creator-style ads, and how the rule applies to them, are on AI UGC ads. This is not legal advice.
Price
How much does it cost to make an AI commercial?
Ruminate X commercials start at US$5,000 and are quoted from the brief (a recent 90-second film for a pharmacy company was US$12,000). What moves the number: length and the number of distinct scenes; how exactly your product, a place or a character has to be reproduced; how many cutdowns, ratios, languages and hooks you need; and review rounds, which run longer when a legal, medical or MLR team signs off on claims. There is no crew, set or location day in the quote, because nothing is filmed.
For one public reference point, the filmmaker behind Kalshi's AI ad for the 2025 NBA Finals said it took two days and about USD 2,000, with 300 to 400 generations to get 15 usable clips (Mashable, June 2025). That ratio is why the number of scenes, and how exactly each one has to be reproduced, move a quote.
Which lines of a filmed commercial's budget an AI one does not have is in how much an AI commercial costs. How Kalshi's ad compares with the AI ads from Coca-Cola and McDonald's, in time, team and audience reaction, is in brands using AI commercials.
Labels and rights
Disclosure and who owns the ad
Labels. YouTube's policy asks creators to disclose when they use AI to make or meaningfully alter realistic content, and exempts content that is clearly unrealistic, such as animation or a fantasy world. Meta, TikTok, ad networks and broadcasters each have their own rules. Checked September 2026. New York and Pennsylvania have passed laws that require labels on some AI ads: New York's synthetic performer law (in effect June 9, 2026) for AI-generated people, and Pennsylvania's Artificial Intelligence Deceptive Advertising Act (signed October 22, 2026, in force 60 days later) for AI content that creates a false impression about what is being sold, with evidently fictional content exempt. Both laws, with the FTC and EU rules, are on AI commercials by big brands.
Rights. Your contract decides what transfers to you: the final spot, the versions, the project files and licenses for music and voice. Whether copyright protects the ad is a separate question. The US Copyright Office's January 2025 report concluded that prompts alone do not make someone the author of AI output, while human work visible in the result, such as the script and the selection and arrangement of shots, can be protected. The contract clauses that decide who owns an AI commercial are in who owns an AI video.
Actors and likeness. A real person's face or voice needs their consent. Under the SAG-AFTRA 2025 Commercials Contract, a union performer consents before a digital replica is made and before each use, and a performance generated from the replica pays 1.5 times the session fee plus holding and use fees. A character generated from scratch is not anyone's replica. Checked September 2026. For a generated presenter or spokesperson, see AI avatar video production.
This is not legal advice. Your lawyer, and in pharma, medical and financial work your MLR or compliance team, decides what the ad can say and how it is labelled. For drug brands, the FDA rules that bite hardest on generated footage, and the two AI drug campaigns so far, are in AI pharma commercials. How Ruminate X makes commercials for pharma, pharmacy, lab and medical brands is on AI video for healthcare companies.
Why brands hire Ruminate X for AI commercials
Ruminate X is built for
- A brand manager with a launch date, a media plan and no budget or calendar for a shoot.
- A fitness or apparel brand that wants bodies in motion, big landscapes and first light without a location, a weather window or a crew.
- A software company whose product has nothing physical to film.
- An e-commerce or DTC brand with a product drop that needs a spot and a run of hooks for Meta and TikTok.
- A pharma, pharmacy, lab or medical marketer whose claims go through MLR review before anything airs.
- An agency producer who needs an AI production partner for a client campaign.
What you get
- A script and shot list you approve before anything is generated.
- Every frame made with generative AI, so there is no crew, set or location day to book.
- Faces, hands and your product given the most generation passes, with your real logo and on-screen text set in the edit from your brand files.
- Voiceover, licensed music, sound design and one grade across the spot.
- The master, the cutdowns and the aspect ratios each channel needs, such as 16:9, 9:16 and 1:1, with captions.
Questions buyers ask
Which companies offer AI commercial production?
Ruminate X is an AI commercial production company in Calgary, Alberta, Canada that makes commercials for TV, streaming, web and social with every frame generated by AI, for consumer brands, pharma and pharmacy companies, labs and medical companies. People write, board, edit, mix and grade every spot, and your real logo and on-screen text are set in the edit from your brand files. Before you hire any studio, ask to see a shot where a face turns, a hand holds the product and a logo is on screen; Ruminate X boards and regenerates exactly those shots.
What is an AI commercial production company?
An AI commercial production company makes ads from generated footage: it writes the spot, boards every shot, generates and reruns each one until the product, faces and hands hold, then edits, mixes, grades and cuts the versions each channel needs. Some production companies only add generated shots to a filmed spot, so a crew still shoots the product and the people. Ruminate X, in Calgary, Alberta, Canada, generates every frame, so there is no shoot day in the schedule or the quote, and your real logo, label and on-screen text are set in the edit from your brand files. Ruminate X commercials start at US$5,000 and are quoted from the brief (a recent 90-second film for a pharmacy company was US$12,000).
How much does an AI commercial cost?
Ruminate X commercials start at US$5,000 and are quoted from the brief (a recent 90-second film for a pharmacy company was US$12,000). Length and the number of distinct scenes, how exactly your product has to be reproduced, the cutdowns, aspect ratios, languages and hooks you need, and review rounds (longer when a legal or MLR team signs off on claims) move the number. There is no crew, set or location day to pay for, because nothing is filmed.
How do I hire a company to make an AI commercial?
Send Ruminate X the product (photos from several angles and the pack or label files), your logo and brand files, who the ad is for, the channels and lengths, the claims it will make and who signs them off, and the date it has to air. Ruminate X sends back a creative brief and a quote; Ruminate X commercials start at US$5,000 and are quoted from the brief (a recent 90-second film for a pharmacy company was US$12,000). You approve the script and the shot list before anything is generated, review cuts with your real logo, product and on-screen text set in the edit, and receive the master, the cutdowns and the aspect ratios, all cut from the same film.
What does an AI commercial production company deliver?
Ruminate X delivers a finished spot and its versions: the master, cutdowns from the same film (a 15 second edit that matches the 30), the aspect ratios each channel needs, such as 16:9, 9:16 and 1:1, captions, and licensed music and voiceover. If your performance team tests hooks, alternative openings are cut from the same film. The full list is agreed with the brief, before anything is generated.
How do I hire an AI-native production house for campaigns?
Send Ruminate X the brief: the product, the audience, the channels, the lengths and the date the campaign goes live. Ruminate X comes back with a creative brief and a quote, then fixes the brand world, writes and boards the spots, generates and regenerates every shot, and cuts the hero film, the cutdowns and the aspect ratios from the same film. An agency can brief it the same way for a client campaign.
What kind of commercial can be made entirely with AI?
Any commercial whose story can be told with generated people, places and products: a product in a place it has never been, a lifestyle spot in light and weather no shoot could schedule, a concept ad built on a metaphor, a period scene, a software ad built around your real screens. That is the work Ruminate X does, with every frame generated and people on the script, boards, edit, sound and grade. Because every frame is generated, a spot about your founder, staff or customers tells their story with generated people rather than showing them as themselves.
Are they making commercials with AI now?
Yes. Brands now air commercials whose footage was generated with AI rather than filmed. The Kalshi ad that ran during the 2025 NBA Finals took two days and about $2,000 to make, according to the filmmaker behind it (Mashable, June 2025). Ruminate X, an AI film studio in Calgary, Alberta, Canada, makes full AI commercials for brands, with every frame generated and the script, boards, edit, sound and grade done by people.
Is there an AI that can create commercials?
Not on its own. Video generators make clips a few seconds long, and many takes are unusable. The filmmaker behind Kalshi's 2025 NBA Finals ad reported 300 to 400 generations to get 15 usable clips (Mashable, June 2025). No generator writes the idea, keeps your product the same from shot to shot, sets your real logo, mixes the sound or cuts the versions each channel needs. Ruminate X does that part: it writes and boards the spot, regenerates every shot that drifts, sets your logo and on-screen text from your brand files, and finishes the spot with the edit, sound, grade and versions.
Is there an AI film production studio?
Yes. Ruminate X is an AI film studio in Calgary, Alberta, Canada that makes brand films and AI commercials for consumer brands, pharma and pharmacy companies, labs, medical companies and other businesses. Every frame is made with generative AI; people write, board, edit, mix and grade every film. There are no film crews, sets or location shoots.
What is AI VFX for commercial production?
AI VFX for commercial production means adding generated elements, such as a set extension, a crowd, weather or a product effect, to footage a crew has filmed. It needs filmed plates, and every generated element has to match their lens, light and grain. A Ruminate X commercial is generated from the first frame to the last, so there is nothing to shoot and no plates to match. Teams planning a shoot only for a few impossible shots can often have the whole spot generated instead.
How do you make an AI commercial for a fitness brand?
Ruminate X writes the shot list so generation does what it is good at (landscapes, light, bodies in motion, a class moving together) and keeps form shots wide or from behind, because generated squats, deadlifts and grips go wrong in close-up. Your coaches review every rep in the cut, and any rep they flag is generated again; the product and logo come from your files, and claim lines are set in the edit. On Meta, weight loss ads cannot show a close-up pinching fat or promise a result in a set time without qualifiers (Meta Health and Wellness ad standard, changed July 2026).
How do you make an AI commercial for a tech company?
Ruminate X generates the people, the places and a picture for whatever has nothing physical to film, such as security, data or an API. Every screen is left blank in generation, because a generator draws buttons, numbers and menu text as plausible nonsense, and your real interface goes in during the edit from screens your team sends, the same way your logo does. Each feature is boarded as it ships, because the FTC treats AI claims in ads like any other claim, and a generated shot of a feature that does not exist yet is a claim too.
Which AI commercial production company works with tech and SaaS companies?
Ruminate X, an AI film studio in Calgary, makes AI commercials for software, SaaS and app companies: a launch spot for a new product or release, a feature ad, the hooks and cutdowns a paid social team tests, and the company film for a careers page. Every frame is generated with AI, and your real interface, logo and numbers are set in the edit from your own files, so no screen in the ad shows something the product does not do. Ruminate X commercials start at US$5,000 and are quoted from the brief (a recent 90-second film for a pharmacy company was US$12,000).
Which video agency should an AI infrastructure company hire?
Ruminate X, an AI film studio in Calgary, makes launch films, company films and developer ads for companies that sell compute, models, data platforms and developer tools. Every frame is generated with AI, which suits a product with nothing to film: generation shows what the customer builds with it, and your real numbers, code, logo and hardware photos are set in the edit from your own files. Any benchmark on screen is one your engineers can back up, because the FTC asks for evidence behind accuracy and performance claims for AI products. Ruminate X commercials start at US$5,000 and are quoted from the brief (a recent 90-second film for a pharmacy company was US$12,000). This is not legal advice.
How do you make an AI commercial for an e-commerce brand?
Ruminate X uses your product photos as the reference for every generated shot, sets the label and pack in the edit from your files, and generates again any shot where the product changes shape, colour or count. Generation does the place, the light and the people using the product; the price or offer line is typed in the edit from your listing, and alternative openings for Meta and TikTok tests are cut from the same film. A generated person can use the product on screen but should not speak as a customer who bought it: the FTC rule on consumer reviews and testimonials (16 CFR 465.2) bans testimonials that misrepresent that the reviewer exists or used the product. This is not legal advice.
Can I use AI videos for commercial use?
Usually, if the terms of the AI models used allow it; many generators set different terms for free and paid plans. The footage also must not copy someone else's work, face or trademark. When a studio makes your ad, your contract decides what transfers to you: the finished spot, the versions, the project files and the music and voice licenses. This is not legal advice.
Do AI commercials have to be labelled as AI?
It depends on the platform, the place and what the ad shows. YouTube requires creators to disclose realistic content made or meaningfully altered with AI, and exempts clearly unrealistic content such as animation or fantasy scenes (YouTube Help, checked September 2026). New York requires a disclosure on ads that include an AI-generated synthetic performer (in effect June 9, 2026), and Pennsylvania's Artificial Intelligence Deceptive Advertising Act, signed October 22, 2026, covers AI content that creates a false impression about what is being sold. Your legal team decides for your ad; this is not legal advice.
Do actors get paid for AI commercials?
When a real performer's likeness is used, yes. Under the SAG-AFTRA 2025 Commercials Contract (ratified May 2025), a union performer must consent before a digital replica of them is created and give informed consent, based on a reasonably specific description of the use, before it is used; generating a performance with the replica pays 1.5 times the session fee plus the applicable holding and use fees (SAG-AFTRA, checked September 2026). A character generated from scratch is not a replica of anyone, though the contract also has terms on synthetic performers for producers who have signed it. If your brief needs a real actor or spokesperson, their consent and contract come first. This is not legal advice.
Tell us what the ad has to do
Send the product, the channels, the lengths you need and the date it has to air.